CineMassive To Showcase New Innovation In Broadcast Video Wall Processing At NAB Show 2015

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ATLANTA, March 5, 2015 – CineMassive, an industry leader in high-performance video wall solutions, today announced that it will unveil its new innovation for digital displays in broadcast studios at NAB Show 2015. The Alpha FX video wall platform, an integrated video wall processing and software solution, is the first system in the world to unite the capabilities of a video wall processor and a matrix switch with 3D accelerated graphics, pre-programmed show-building, content management, and real-time control.

“We’ve made the first video wall processor platform specifically designed to help people tell stories with amazing visual effects and customizable graphics,” said CineMassive Co-Founder David Minnix. “We are excited to demonstrate the new experiences made possible by this platform at NAB Show 2015.”

See the Alpha FX video wall platform in action at NAB Show 2015
NAB Show attendees can experience the Alpha FX video wall platform in action at CineMassive’s booth. At the booth, CineMassive will provide live demonstrations of a complete Alpha FX system, including an Alpha FX video wall processor, CineNet Live software, and a video wall. CineMassive will be located at Booth #N6833 in the StartUp Loft during NAB Show 2015, April 13-16.

In conjunction with its partner, Haivision, CineMassive also invites NAB Show attendees to join them at their shared hospitality suite in the Paramount Room at the Renaissance Hotel. At the suite, CineMassive will provide a more in-depth, hands-on demonstration of the Alpha FX platform on a multi-HD LCD video wall. Attendees will also enjoy personal project consultations and complimentary drinks. Attendees are invited to pre-schedule their personal demo and project consultation.

Alpha FX processor offers extreme power and flexibility, 3D accelerated graphics
The Alpha FX platform is powered by the Alpha FX video wall processor, an ultra-high-resolution processor and matrix switch for broadcast studio displays. The Alpha FX processor offers unrivaled power, flexibility, and scalability, liberating studios from the graphics and performance limitations of standard video wall processors. Leveraging 3D accelerated graphics hardware, it provides seamless content-rendering and even allows real-time video capture to be dynamically placed in 3D effects and transitions.

The Alpha FX processor provides massive amounts of inputs and outputs, accepts signals in virtually any format, and can support multiple display surfaces simultaneously. It is also fully 4K-ready. A unique modular architecture makes the Alpha FX continually extensible and upgradable, so studios can always leverage the latest graphics and performance capabilities.

Intuitive CineNet Live software enables pre-programmed show-building, real-time control
Integrating natively with the Alpha FX processor, CineNet Live software allows users to build and control seamless, immersive productions for on-set displays. CineNet Live provides a robust toolkit for pre-building productions, including alpha channel effects, layered source effects, and a library of 2D and 3D transitions. Users can instantly leverage any input source on the processor as well as any asset stored on the Alpha FX media player. A take-based timeline enables rapid show-building and complete control of timing.

CineNet Live also allows real-time content changes to live productions. Users can instantly respond to unfolding events, leveraging the Alpha FX processor to create and load new content like live footage and timely graphics.

The Alpha FX video wall platform is available now to CineMassive’s direct customers, resellers, and partners. For further details about the Alpha FX platform, please visit the Alpha FX video wall processor page. To schedule a free consultation with a CineMassive Account Manager, please call 1.844.891.6090 or email

About CineMassive
Founded in 2005, CineMassive is an industry leader in delivering innovative, high-performance video wall solutions for business-critical and mission-critical applications. As both manufacturer and integrator, CineMassive designs, builds, and tests all of its own hardware and software and provides complete integration and support for its systems. This end-to-end approach enables CineMassive to develop customized, purpose-built visualization solutions that are designed to meet the unique demands of each project. CineMassive has provided video wall systems for every branch of the US Armed Services, the Pentagon, NASA, leading research universities, and top Fortune 500 companies, and has recently entered the broadcast market. For more information, please visit our home page.

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